Case Study:
The McCuiston Group
The McCuiston Group
The McCuiston Group is a trusted pediatric practice based in Washington, DC, dedicated to providing high-quality care to children and families in the region. We had the pleasure of partnering with them to build a cohesive and professional brand identity from the ground up.
Our creative team designed a custom logo for The McCuiston Group that embodies the warmth, compassion, and professionalism at the heart of their pediatric practice. The logo combines soft, inviting colors with clean, modern typography and subtle design elements that appeal to both children and parents—striking the perfect balance between medical professionalism and family-friendly approachability.
To ensure this brand identity carried through all aspects of their communication and patient experience, we developed a comprehensive suite of print collateral. This included:
Business Cards – Professionally designed to reflect the practice’s brand while providing clear contact information for providers and staff.
Flyers and Direct Mailers – Eye-catching and informative materials used to promote services, announce new offerings, and reach families within targeted neighborhoods.
Letterheads and Envelopes – Custom branded stationery for official communication, reinforcing credibility and brand consistency.
Notecards – Thoughtfully designed for thank-you notes, appointment reminders, or personalized messages to families, adding a warm, human touch to their practice.
QR Codes – Strategically integrated into printed materials to seamlessly connect patients and parents to online appointment booking, social media, or educational content.
Every piece was meticulously designed to maintain visual and thematic consistency across all client touchpoints—ensuring that whether a family was opening a letter, receiving a postcard, or visiting the office, they experienced a cohesive and professional brand presence.
This fully integrated approach not only elevated The McCuiston Group’s image but also supported their mission to build trust and confidence with every interaction.
The Digital Process
In addition to delivering a complete branding package, we also took the lead in establishing The McCuiston Group’s digital presence. This began with setting up and optimizing their social media channels, including Facebook and Instagram, to ensure consistent branding and strategic messaging across platforms. We created custom profile and cover images, developed branded content templates, and crafted a content calendar tailored to resonate with parents and caregivers seeking trusted pediatric care in the Washington, DC area.
To further amplify their visibility, we launched a series of targeted digital marketing campaigns that focused on brand awareness, service promotion, and appointment generation. These campaigns were carefully designed using a combination of geo-targeting, demographic segmentation, and interest-based targeting to reach families within a specific radius of the practice.
The results were significant:
4,000+ impressions, increasing the practice's visibility among local audiences
55+ conversions, which translated into appointment requests and inquiries
An exceptional 6.8% click-through rate (CTR), far exceeding the healthcare industry average of 1–2%
This digital momentum not only improved The McCuiston Group's online footprint but also converted digital interest into real-world engagement, contributing directly to new patient acquisition and measurable growth in practice awareness.
From branding and content creation to paid advertising and analytics, our work with The McCuiston Group demonstrates our ability to deliver comprehensive, results-driven marketing solutions tailored to the healthcare industry. We're proud to have helped establish a strong foundation for their growth and continued success.