We created the brand identity for Matsupoke Sushi + Bowls with a clear vision: to elevate the traditional carry-out experience into something refined, memorable, and design-forward. From the start, we focused on crafting an elegant and sophisticated aesthetic that reflected the quality and artistry of the food. The logo features clean, modern typography paired with subtle, minimalistic design elements inspired by Japanese culture—delicate lines, refined symmetry, and a calm, balanced color palette. This gave the brand a sense of luxury while still feeling accessible to everyday customers seeking a quick yet high-quality meal.

To reinforce this identity, we extended the visual language across packaging, signage, menus, and digital assets. The materials used were carefully selected to match the premium feel—matte finishes, understated textures, and a restrained use of color all contributed to a cohesive presentation. Even the takeout bags and bowl labels were designed to be Instagram-worthy, creating a brand that customers are proud to share. Our approach ensured that every customer interaction with Matsupoke, from first glance to final bite, reflected the elegance and intentionality behind the brand.