Case Study:
Confetti & Cocktails
Confetti & Cocktails
We created the brand identity for Confetti and Cocktails to evoke a sense of modern luxury and celebration, using a carefully curated combination of rich black and shimmering gold. These colors were chosen not just for their aesthetic appeal, but for what they symbolize—black representing elegance, power, and sophistication, while gold signifies prestige, success, and festive energy. This palette became the foundation of the visual identity, setting the tone for a brand experience that feels both glamorous and refined.
To ensure this luxurious feel translated across every customer touchpoint, we extended the design into custom business cards, flyers, and other print materials. The business cards feature premium finishes and gold accents that create a tactile, high-end impression, while the flyers incorporate bold layouts and clean typography to clearly communicate offerings and elevate the brand’s presence at events and promotions. By applying consistent color schemes, graphic elements, and tone across all designs, we built a cohesive and immersive brand experience that captures the essence of what Confetti and Cocktails stands for: upscale events with unforgettable flair.
How We Built Hype and Community for Confetti and Cocktails Before Opening Day
While Confetti and Cocktails experienced delays with their grand opening, we strategically turned that time into an opportunity to build anticipation and strengthen their community. One of the key tools we implemented was a custom-built website designed not only to reflect the brand’s luxurious black-and-gold identity but also to function as a lead-generation hub. We incorporated an intuitive email capture system with clear calls to action that invited visitors to sign up for updates, special promotions, contests, and VIP access to the grand opening. This allowed us to organically grow their email list well in advance of their launch.
With this growing list in place, we rolled out a series of professionally designed monthly email campaigns that kept their audience informed and engaged. These emails featured sneak peeks of upcoming offerings, behind-the-scenes content, and exclusive incentives—all designed to nurture excitement and brand loyalty. Meanwhile, our social media strategy complemented these efforts by keeping the visual storytelling consistent, interactive, and aligned with the brand's high-end feel. As a result, Confetti and Cocktails was able to cultivate a strong, eager community ready to support and celebrate the brand from day one.