CASE STUDY: Bridges Mental Health
DURATION: Approx 6 mo.
Objective:
Bridges Mental Health is set out to “bridge the gap” between mental health knowledge and implementation of supports that positively impact children's growth and development; particularly in under served communities. Our thought process and approach had to capture this within their Logo and Website Design.
STRATEGY
Once we received the mission statement, we had a great idea of the direction we wanted to go in. We wanted to create something that children can relate to, but at the same time, complex enough to show “mental stimulation”. Puzzles are known for causing mentally stimulation, so we wanted to implement that into the logo, we just had to find a creative approach to do it or it would look cliche. We
RESOLUTION
Bridges Mental Health
We were able to capture their ideas, philosophy, and mission to a T. Their logo is a representation of building a bridge and filling the gap. The puzzle symbolizes the mental health aspect of it all. The colors we chose are a representation of trust and professionalism. We wanted to make sure that this symbol was both kid-friendly, yet something that adults would take seriously. We chose to span ”Bridges” out over Mental Health to emphasize the brand name.
Their site is a representation of their brand. Bright colors offset the dark blue tone to make it visually appealing and attractive to its visitors. If you take a look at their site, you can see High-Resolution images and clear font, and an easy-to-navigate website.